About Us

Our Story

Hello-Peony was founded with the goal of offering the finest Korean beauty products at affordable prices to customers in the UK. Our focus is solely on Korean skincare, as we believe that healthy skin is the foundation of true beauty, and Korea is at the forefront of innovative skincare technology.

My journey with Korean beauty started 17 years ago when I moved to Seoul. Over the years, I’ve had the opportunity to explore a wide range of products, from budget-friendly options to luxurious high-end brands.

Four years ago, I relocated to London and faced difficulty finding affordable Korean beauty products to replace my beloved Korean skincare essentials. This experience motivated me to share the best products I’ve discovered from Korea’s vast and competitive beauty market.

The competitive landscape in Korea keeps the cost of quality skincare products affordable, which is a great benefit to consumers like us.

All the products we offer are sourced and shipped directly from South Korea to the UK.