Privacy policy

Privacy Policy

This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from Hello-peony.com (referred to as the “Site”).

Information We Collect

When you visit our Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate through the Site, we collect information about the specific pages or products you view, the websites or search terms that referred you to our Site, and how you interact with it. This information is referred to as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Small data files placed on your device or computer, often including an anonymous unique identifier. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log Files: Records of actions occurring on the Site that capture data such as your IP address, browser type, Internet Service Provider (ISP), referring/exit pages, and time/date stamps.
  • Web Beacons, Tags, and Pixels: Electronic tools used to record browsing behaviors on the Site.

When you place or attempt to place an order through the Site, we collect certain personal details, including your name, billing and shipping addresses, payment details (e.g., credit card numbers or PayPal information), email address, and phone number. This data is referred to as "Order Information."

For the purposes of this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information collected for purposes including:

  • Processing your orders, including handling payment, arranging shipment, and sending order confirmations or invoices.
  • Communicating with you.
  • Conducting fraud or risk screening on orders.
  • Providing information or promotional materials related to our products or services, based on the preferences you’ve shared with us.

We utilize Device Information to:

  • Detect potential risks or fraud (such as analyzing IP addresses).
  • Enhance and optimize the Site (e.g., understanding how customers browse and interact with the Site, and evaluating the effectiveness of marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with trusted third parties to facilitate its usage as described above. For instance:

  • We use Shopify to power our online store. You can review Shopify’s privacy practices here.
  • We utilize Google Analytics to understand how users interact with the Site. Learn more about how Google handles Personal Information here. To opt out of Google Analytics, click here.

Additionally, we may disclose your Personal Information to comply with applicable laws, respond to legal requests such as subpoenas or search warrants, or protect our rights.

Targeted Advertising

We use your Personal Information to deliver tailored advertisements or marketing messages that may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page.

To opt out of targeted advertising, use these links:

You can also opt out of some advertising services via the Digital Advertising Alliance’s opt-out portal.

Do Not Track

We do not modify our Site’s data collection or usage practices in response to "Do Not Track" browser signals.

Your Rights

If you reside in the European Union, you have the right to access, correct, update, or delete the personal data we hold about you. To exercise this right, please contact us using the information provided below.

Additionally, for European residents, we process your information to fulfill contracts (e.g., processing an order) or to pursue legitimate business interests. Please note that your information may be transferred to jurisdictions outside Europe, such as Canada or the United States.

Data Retention

We retain Order Information for our records unless you request its deletion.

Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes to our practices, legal requirements, or operational needs.

Contact Information

For questions, concerns, or complaints regarding this Privacy Policy, please contact us via email at [email protected].